Blue Yonder
JDA is a global supply chain software provider powering today’s digital transformations. As part of its drive to expand its presence in the UK and Europe, the company took offices in 30 St Mary Axe (The Gherkin) in the City of London.
Client
Blue Yonder
Services
Office Design, Construction
Size
4,000 Sq ft
Location
London, UK
The brief
A key feature of the workspace was a brand-new Experience Centre to showcase Blue Yonder’s tangible, hands-on innovations, while also helping customers to build strategies to integrate and manage their supply chains. The offices also needed to provide an efficient and functional environment for back-of-house sales and admin staff.
The solution
From the start Area worked with Blue Yonder to create an innovative facility that would take its customers on an immersive journey through digital possibilities. Since JDA had never undertaken such a project before, it was important to listen to what they wanted and help them bring their ideas to life. With audio-visual technology essential to the project, a specialist AV provider was introduced early in the process to develop the brief. Close collaboration was also required with the property and facilities teams.
Once past the concierge-style reception, the immediate impression is of a large, bright, welcoming space in neutral tones with plenty of comfortable seating, video panels, a refreshment counter, touch sensitive tables and a dominant media wall. Able to accommodate up to 50-100 guests, the space is reminiscent of a dynamic labs-like space. Modern, shapely furnishings and light fittings convey a sense of contemporary style in keeping with the high-tech, cutting-edge world that Blue Yonder inhabits.
Elsewhere there is a boardroom for closed demonstrations and a variety of work settings for support staff, ranging from tables for team working to small meeting rooms behind glazed partitions and pods for focused working. The neutral tones of the overall space are offset by use of bold colours from the Blue Yonder branded colour palette, bringing energy and dynamism to the space.
Project insight
Calvin Williams, divisional Director at Area commented, “It was a fluid brief: we need to do this, how do we do it? Blue Yonder didn’t really know what the space would be or how to make it work, so we went on a journey together, which was great because we were all involved in creating the concept.”