The Great Debate: Coworking vs. Tradtional Offices

In recent years, coworking has become a transformative force in the workplace sector, redefining how businesses and individuals approach office spaces. With flexibility, community, and cost-efficiency at its core, coworking spaces have surged in popularity, particularly among startups, freelancers, and large corporations seeking agile solutions. These spaces have disrupted traditional office models and ignited discussions about what the future of work might look like.

It was against this backdrop that Studio Alliance hosted “The Great Debate: Coworking vs. Traditional Offices.”

Moderated by John Williams, a seasoned expert in flex space and workplace strategy, the event featured a panel including our Group Design Director, James Geekie, alongside Martin Holly of Scott Weber Workspace, one of Europe's fastest growing flex-working providers. Together, they tackled pressing questions about the current and future trends in workspace design.

From the resurgence of experience-led offices and the interplay between flexibility and stability, to inclusivity and wellness in design, the panel explored what businesses and designers must prioritise in this evolving landscape.

The insights shared during the debate are critical for organisations navigating the future of work. Read on to explore the key takeaways and James Geekie's vision for how coworking and traditional offices can evolve together.

During the discussion, James highlighted the increasing demand for "experience-led" workplaces that go beyond function to create inspiring destinations. He pointed out the growing trend of "hotelification" in office spaces, where hospitality-driven features like enhanced amenities and service-oriented designs are reshaping how businesses approach their physical environments.

He further emphasised that modern offices need to cater to more than just productivity; they must spark creativity and collaboration while making employees feel valued. Amenities such as curated lounge areas, on-site wellness services, and high-quality dining options create environments where employees want to spend time. This shift reflects the broader cultural move towards prioritising employee satisfaction and wellbeing as key drivers of business success.

“It’s no longer just about a nine-to-five workspace. Offices are becoming destinations that excite and inspire people to come in and engage,” James explained.

Through-out the webinar one of the top trends was the idea of achieving the delicate balance between flexibility and stability in workplace design. Flexibility and stability in workplace design often seem at odds, but James highlighted how these elements can work together harmoniously. He argued that flexibility - whether in the form of coworking spaces, hybrid working models, or adaptable layouts - can actually enhance stability by allowing businesses to adjust to changing needs without the constraints of fixed, long-term leases.

“Flexibility can act as a stabilising force, allowing companies to scale their spaces up or down based on their needs,” he noted.

Inclusivity and wellness have become non-negotiable priorities in workplace design. James highlighted the importance of creating environments that cater to a wide range of needs, from neurodiverse-friendly layouts to wellness spaces that support mental health. These considerations are not just about compliance; they are about fostering a sense of belonging and purpose among employees.

In addition to neurodiversity, wellness-focused designs often incorporate biophilic elements, ergonomic furniture, and access to natural light - all of which contribute to a healthier, more productive workforce. These strategies not only enhance employee satisfaction but also help companies attract and retain top talent in competitive markets.

“Designing for diversity is not just a trend; it’s a responsibility. Creating spaces that feel welcoming and inclusive is essential for modern businesses,” he said.

Sustainability was another key topic, with James noting the rising demand for biophilic design and integrating green spaces into office layouts. By connecting people with nature, businesses can enhance employee wellbeing and contribute to environmentally friendly practices.

James noted that sustainability and green design doesn't just impact wellbeing, but can also have a financial benefit, emphasising how energy-efficient systems and eco-friendly materials can lower operational costs while meeting the growing expectations of environmentally conscious clients and employees.

“It’s no longer an afterthought; it’s central to how we design spaces that resonate with today’s workforce,” James explained.